Our services in the field of executive communication

As an agency for executive communication in Munich, we support you in designing an effective communication strategy for your executives that can be integrated into your internal communication measures. We proceed in three steps.

1. Analyse the target group

Depending on the size of the company, the number of locations and the international orientation of your company, there are managers at different levels - from team leaders, department and division heads to directors or country managers.

A precise analysis of the different target groups helps to segment the target groups and develop suitable communication cascades - i.e. the way in which information can be communicated top-down across different hierarchical levels. The expectations, communicative skills, possible resistance or cultural differences of the target groups are taken into account.

2. Develop a communication strategy

In order to convey messages credibly, managers must be involved in the communication process at an early stage by both the company management and internal communications. It is important to establish suitable formats that promote dialogue between management and executives and build trust.

Middle managers in particular often know in advance what questions and concerns their employees have, for example during change processes. Strategies can be fine-tuned in a joint dialogue if necessary.

Surveys among managers are also a good way of finding out what specific support they need and where. In this way, company management can respond to the changing needs of managers in good time and adapt the communication strategy accordingly.

3. Provide a communication toolbox

Which tools and processes support managers in their work? What documents or training do they need for their role? Our experience as an agency has shown that the following formats specially developed for managers are well received for regular communication:

• CEO newsletter
• dedicated area on the intranet
• Personal and/or digital management briefings

For change or transformation projects, quick and easy-to-understand documents as well as communication and moderation training - especially for conflict situations - are helpful.

The following applies: as detailed as necessary and as short and concise as possible. Executive communication always means translating complex issues into simple and clearly understandable language. We also support you in the development of this communication toolbox.

What are the tasks of executive communication?

Major change processes in a company begin with managers. As multipliers, they have a major influence on the successful implementation of transformation and change processes. They know the challenges and can assess the risks. They reinforce corporate messages and make them relevant for their teams. They motivate and ensure the necessary employee loyalty and satisfaction.

Management communication therefore essentially has the following tasks:

• Convince: Executive communication aims to support decision-making processes in the company and create trust in the company management. It aims to convince, inform, activate, empower and network managers.
• Inform: Communication mediates between company management and managers. It ensures that managers receive relevant information in order to fulfil their tasks effectively.
• Empower: Executive communication supports managers in understanding complex interrelationships and conveying strategic content. It enables them to fulfil their role successfully.
• Networking: It promotes dialogue and networking among managers. This allows them to benefit from the experiences and perspectives of their colleagues.
• Activate: Communication motivates managers to actively participate in change processes and to implement change programmes.