Social media requires a strategy and storytelling

Using social media, companies can raise their awareness levels and attract more traffic onto their website. That is why today it is more important than ever to be well set-up when it comes to digital communication and marketing. Yet the choice of channels is a wide-ranging one - Facebook, Snapchat, Instagram, Twitter, Google, Xing, LinkedIn, etc. Don’t worry – you don’t need to be active on all channels simultaneously to reach your target group and to extend your companyꞌs reach. It is all about deploying your resources purposefully and applying a strategy. Especially in B2B sectors, it often makes more sense to direct your efforts at business networks like Xing and LinkedIn instead of Instagram and Snapchat. Each channel has a different target group with its own needs. The challenge is to identify this and to service it in a tailor-made way.

This is why the basis of any approach to the market in the social media is a well-thought-out strategy. The strategy must define which items of content are to be put across via social media, and in which form. This is because, although social media is phenomenally fast-moving, the old truth still applies: storytelling is king – in words, pictures and videos. Good stories demand that people read them. They remain in usersꞌ and potential customersꞌ memories. In this way you get fansꞌ and followersꞌ attention, you boost your companyꞌs reach and you can differentiate yourself from your competitors.

Social media: implementation and monitoring

Nowadays scarcely any marketing manager can get by without social-media communication – but the time for this is often scarce. Yet this is precisely what is needed for the individual dialogue with customers and for producing relevant content, well-matched to given target-groups, across a variety of channels. This is the only way that social media can function successfully in the marketing mix. consense provides its support to you in this process!

What we offer you:

• Optimising/building up your social-media profile
• Setting up benchmarks/KPIs
• Developing a strategy and campaigns
• Formulating content/storytelling
• Community management
• Crisis communication
• Directing the use of paid media
• Monitoring and reporting

Would you like to strengthen your brand identity in the social media? We are happy to advise you on this!