To ensure that all employees can act in line with the corporate strategy, the employees must know and understand the strategy. This transfer cannot be achieved with beautifully designed PowerPoint slides alone. This is where meaningful and sustainable strategy communication can help. In order to anchor a (new) strategy in the entire company and among all employees in the long term, two conditions must be met: The goal has been set, and everyone is familiar with it.

A strategy that is unclear and incomprehensible is difficult to communicate. Successful strategy communication therefore starts by breaking the strategy down to a few core elements and formulating it in the form of a master story and target group-specific core messages in such a way that all employees can easily understand it. Additional visualization can make the strategy even easier to understand. As part of a strategic cascade communication with effective and creative measures and tools, the strategy is then anchored throughout the entire company. We help you with this.