Communication Agency focused on B2B

Communication really gets us charged up. Since 2000 our Munich-based communication agency has provided advice to small and mid-sized companies, to hidden champions and strong brands, in helping these firms to reach their communication goals. We are communication specialists with PR in our DNA. A communication agency that understands target groups and objectives. We develop content marketing campaigns that generate leads. We provide consultancy and we implement. And we evaluate the measures we take so that you get to your goals. For your success we dedicate our efforts to individual, perfect-fit press-work. The Number One factor for us: quality! That is why, for many years now, we have been members of GPRA, Germany’s society of leading PR and communications agencies. As a GPRA member agency we undertake an obligation, both to adhere to professional principles of conduct and also to safeguard quality measures in press work and publicity work.

These are our individual points of emphasis:

• PR communication and marketing communication
• Employer branding & internal communication
• Digital projects
• Crisis communication and change communication
• Producing or relaunching staff magazines
• Moving-image communication (e.g. video)
• Targeted placing of material in your key media
• Public relations monitoring
• Social media & content marketing
• Inbound marketing
• Moderating client events

Focused on B2B communication, all that we do is built around positive reputation and companiesꞌ growth. We know our clientsꞌ goals and challenges and seize upon their opportunities and areas of potential. In addition, we know the most important influencers in your business sector and inject creative impetus.

Digitalisation is changing communication on a lasting basis. People can communicate from anywhere, in real-time, on more and more channels. Especially in change processes such as this, it is important to know that you have an experienced, confidence-inspiring partner at your side. As an experienced communications agency in Munich, we make sure that your story has powerful reach and gets itself heard, with the help of good storytelling – offline and online, across all channels.

We guarantee you high-impact communication with measurable success!

Munich - Media Location

As a location for business and creativity, Munich effectively suggests itself as a base for communication agencies, because it hosts two of Germanyꞌs most important publishing houses, Süddeutsche Zeitung Verlag and Burda, among others. Paralleling this, in Munich the next generation of public-relations professionals is successfully acquiring initial and advanced training for its craft, at the LMU elite university and also at numerous private institutions such as Macromedia or the International School of Management. Specialised courses of study prepare young talents for future work in communication agencies. Likewise, the journalistsꞌ academy and Bayerische Akademie für Werbung und Marketing (Bavariaꞌs academy for advertising and marketing) decisively contribute in getting young specialists trained in the realm of press and publicity work.

In film and TV also, Munich, as capital of the Federal State of Bavaria, really brings a lot to the table. In an environment of global players and DAX-listed companies such as BMW, Siemens, Amazon, Google and Microsoft, big national and international names in the media and film business have their base here – including Constantin Film, Scanline, ProSiebenSat1. and Bayerischer Rundfunk.

With confidence earned in many years of experience in press and publicity work (including crisis PR) and expertise in our business sector as a communication agency in Munich, we develop tailor-made public-relations strategies and measures, keeping you right there in the conversation. We also provide expert support to you in your PR management activities, in our role as an owner-managed PR agency with our premises in the heart of Munich – also in your search-engine optimisation or at a corporate event.

We look forward to getting to know you!

What are the goals of a communications agency?

As a PR agency in Munich, we develop individual communication measures together with our clients with the goal of building and strengthening a positive reputation and trust. The specific task of a communications agency is to reach the company's target groups precisely and in real time through continuous communication. With the help of the right measures such as classic PR and marketing communication, social media, crisis communication, employer branding or content marketing, we as a communications agency jointly set ourselves the goal of sustainably strengthening the brand awareness and image of our clients.

What makes a good communications agency?

The decisive factor is quality. At our Munich-based communications and PR agency, this is our top priority. As a member agency of GPRA e.V. (German Association of Leading PR and Communications Agencies), we are committed to high industry-specific quality standards, which are regularly reviewed every two years. In our work as a communications agency, we see ourselves as an equal partner and apply our many years of experience in press and public relations work as well as our concentrated industry know-how in consulting and implementation on a daily basis.

What areas do communication agencies cover?

The field of communication is very broad. For this reason, there are many communications agencies in Munich with different specializations - from advertising agencies to online marketing agencies, graphic design agencies and PR agencies. Consense communications was founded as a classic PR agency, although the range of services has been continuously expanded over the years. As a communications agency, we focus on B2B communications and cover areas such as employer branding, internal communications, crisis communications, change communications, strategic communications, social media and content marketing, in addition to traditional PR and marketing communications.

What is the difference between a communications agency and an advertising agency?

One of the focal points of our work as a communications agency in Munich is press relations. PR stands for public relations and aims to build a positive image and create trust and acceptance in the public. The focus is always on transparency. The main difference between a communications agency and an advertising agency is that PR seeks dialogue and tells stories with honest content behind them. Advertising revolves around a product and is sales-oriented. Communication is mostly one-way. But there is also a cost difference. While advertising space is always paid for, there are no direct costs associated with PR. Communications agencies and media editors work closely together in press relations. A central task of PR agencies is to pique the interest of journalists with topical stories and interesting hooks - because only stories with real content are relevant to editors.