Your agency for change communication in Munich

Systemic change communication views organizations as dynamic, interconnected systems. It fosters participation, sensemaking, and dialogue - key success factors for transformation. By considering relationships, dynamics, and needs, it strengthens trust and readiness for change. Our focus is on a holistic understanding of communication that integrates the interdependencies between leadership, culture, and employees. This creates the foundation for shaping change collaboratively and embedding it sustainably into corporate culture. As a change communications agency, we help you unlock these potentials with precision and impact.

Effective change communication begins with thorough analysis. With stakeholder analyses, we identify target groups, assess their level of knowledge, needs, and potential resistance. This enables us to tailor your change communication precisely to different stakeholder groups. For deeper cultural challenges, we also apply qualitative methods such as linked interviews or models like Spiral Dynamics. Based on this foundation, we design a communication strategy that takes all relevant parties into account. Our analysis also helps identify and involve internal advocates of change, so-called Change Ambassadors, in a targeted way.

Change processes often trigger strong emotional reactions among employees - and effective communication takes this into account. The Kübler-Ross curve illustrates typical response patterns during change: from shock and denial to eventual acceptance. This model helps us understand the emotional dimension of change and respond to uncertainty, resistance, and individual needs with empathy and sensitivity. For large-scale transformation projects, we also apply John P. Kotter’s 8-Step Model, a proven foundation in change management. As an agency for internal and change communication, we combine psychological insight with strategic consulting: for change that truly makes an impact.

Without a strong story, there is no change. Storytelling makes information relatable, conveys values, and strengthens identification. At the heart of every successful change communication lies a change story that explains transformation clearly and answers the following questions:

• What changes are planned?

• Why is the change necessary?

• What is the goal?

• Who will be affected?

• What are the consequences?

• What is expected of me as an employee or leader?

• What concrete contribution can I make?

We distill the answers into a compelling narrative using the Golden Circle method. Every further measure - presentations, newsletters, or press releases - builds on this foundation, ensuring consistent communication internally and externally. As a change communications agency, we develop a change story that reaches and activates your target audiences.

A communication roadmap systematically structures all measures within the change process, company-wide and department-specific through an internal communication cascade. It defines content, channels, formats, timing, and responsibilities for kick-off communication. Whether town hall meetings, workshops, or targeted mailings: all channels are selected to ensure maximum reach and impact. Key messages are not only communicated top-down but are also supported by interactive, dialogue-driven formats. With a dedicated leadership toolbox, we ensure that the change story and key messages are consistently communicated across teams.

Whether a big bang or a soft launch: As a change communications agency, we support the implementation of your initiatives throughout the entire transformation process. The key is consistent communication, so-called process communication. It is regularly reviewed and adjusted to ensure impact and understanding every step of the way. With updates and feedback loops, we foster acceptance, dialogue, and trust. At the same time, we evaluate all measures to capture learnings and make future change initiatives even more successful.

In the coming years, the large Baby Boomer generation will gradually retire from the workforce. According to Germany’s Federal Statistical Office, this affects around 30% of today’s employees. The following generations will not be able to fully close this gap. That’s why change communication plays a crucial role for companies on multiple levels.

• Securing knowledge transfer from Baby Boomers – through targeted HR measures such as reverse mentoring, modern knowledge management formats, and cross-generational dialogue.

• Documenting processes effectively – so younger employees can onboard faster and take on responsibilities independently—anytime, anywhere, supported by AI and collaborative platforms.

• Strengthening employer branding and employee experience – with compelling campaigns and a consistent employee journey to attract and retain young talent over the long term.

As a change communications agency, we support you in all these challenges: structured, hands-on, and with a clear focus on your future readiness.

According to a KPMG study, 53% of German companies plan to significantly increase their investments in generative AI, yet only one-third feel well prepared to train their employees. This is where change communication plays a crucial role: it builds acceptance, conveys essential skills, and strategically guides the transformation. What’s needed goes beyond technical know-how: social and cultural competencies in dealing with AI are equally important. As a change communications agency, we help build these skills within your teams, overcome reservations, and integrate AI effectively into communication, campaigns, and corporate culture.