Story development with a journalist’s eye
As an experienced media relations agency, we understand editorial workflows and what makes a story newsworthy. We turn your topics into compelling narratives that resonate with your target media. This allows us to position your messages strategically, identify relevant trends early on, and establish your voice as a thought leader, fully aligned with your communication strategy and business goals.
Handpicked media contacts instead of mass emails
As an experiences PR agency in Munich, we see the media as partners, not mailing lists. That’s why we rely on active relationship management and personalized outreach, including direct conversations by phone. By building and maintaining strong editorial contacts, we ensure your topics have a lasting presence in the right newsrooms. Consistency and content quality are key: We provide journalists with regular, relevant, and digitally optimized content. Positioning your company and spokespeople as trusted, go-to sources.
The bait has to appeal to the fish - not the fisherman.Fisherman’s wisdom
What makes media relations successful?
Successful media relations combine strategic thinking with editorial instinct. They rely on clear messaging, relevant topics, professionally crafted content, and targeted media outreach. Trustful relationships, consistency, and good timing are key to building trust and visibility. Above all one thing is essential: media relations is not advertising.
How do I get started with media relations?
A structured start makes all the difference: In our one-day workshop Media Positioning Strategy, we lay the foundation for your communications approach. Together, we define goals, target audiences, key messages, and initial measures. After that, we’re happy to act as your external press office or support you selectively as a strategic sparring partner. Get in touch!
When will I see first results in media relations?
Media relations work, but not overnight. Initial coverage is often possible within a few weeks, for example through the targeted distribution of a timely press release. However, building lasting media visibility through strategic topic placement and thought leadership requires time, editorial relevance, and consistent communication.
How much does professional media relations cost?
Costs depend on your goals and the scope of services. As a media relations agency based in Munich, we offer tailored packages: from starter options for start-ups and topic workshops to ongoing PR support. Whether you need one-time guidance or long-term partnership, we’ll develop a proposal that fits your communication goals, budget, and timeline.
Media relations agency in Munich – services
Strategy & story development
We refine your core topics and turn them into compelling stories that are journalistically relevant and aligned with the profiles of your target media.
Press releases
We craft and distribute professional press releases that reach the right editors and spark genuine journalistic interest.
Media contacts
We maintain an extensive network of journalistic contacts: regional, national, and industry-specific. Our focus lies on daily newspapers, business and trade media, as well as podcasts.
Interview & media placement management
Whether it’s a background briefing, expert quote, or exclusive feature: we position your spokespeople in the media formats that matter. We also offer tailored media training sessions for optimal preparation.
Press distribution lists & mailing management
We maintain and regularly update customized press lists for each project and ensure smooth, GDPR-compliant distribution.
Clipping & performance monitoring
We analyze and measure your media presence and continuously optimize our activities to maximize impact.
5 goals for your media relations:
- Increase visibility for your company
- Boost awareness of your products and services
- Strengthen your brand and reputation over the long term
- Build loyalty among existing target groups
- Reach new audiences and support sales efforts
