Strategic Communications & Public Relations Agency in Munich
Communication That Inspires.Transformation That Lasts.
As an independent, owner-managed consultancy based in Munich, we deliver tailored communication strategies for companies facing complexity, transformation, or pressure to perform. Our expertise: navigating internal and external communication with precision — building trust, alignment, and buy-in from all key stakeholders. For over 25 years, mid-sized companies, DAX-listed corporations, and NGOs have trusted our strategic guidance through change. We combine perspective, conviction, and creativity to deliver what matters most: Communication that makes a difference.
Workshops in Munich: Hands-on learning with experienced PR and communications experts
Your fast track into strategic communication
Prepared for the Next Crisis?
Crisis Readiness: One-Day Executive WorkshopCrises strike faster and hit harder than ever. Traditional crisis communication alone is no longer enough. What’s needed is a proactive approach: Crisis Readiness. It builds organizational resilience to navigate multiple, simultaneous crises—with clear processes, trained teams, and AI-supported tools. In our one-day Crisis Readiness workshop, you'll discover how to prepare your organization for what’s next.
Ready for Your Next Project?
Half-Day Workshop: Defining the ScopeA communications project can only succeed if goals, roles, and expectations are clearly defined from the start—yet this crucial step is often overlooked. Our half-day Defining the Scope Workshop creates early clarity, prevents misunderstandings, actively involves internal stakeholders, and significantly increases your project’s overall impact.
Are you ready for AI Search?
One-Day Workshop: AI CommunicationIn the age of AI search, PR and media relations are gaining importance, as visibility is created primarily through quality media, websites, and blogs.
Studies show that these channels are central reference sources for AI systems. The one-day AI Communication Workshop helps you review your communication strategy, identify potential, and strategically position content for SEO and AI search.
Prepared for the Next Crisis?
Crisis Readiness: One-Day Executive WorkshopCrises strike faster and hit harder than ever. Traditional crisis communication alone is no longer enough. What’s needed is a proactive approach: Crisis Readiness. It builds organizational resilience to navigate multiple, simultaneous crises—with clear processes, trained teams, and AI-supported tools. In our one-day Crisis Readiness workshop, you'll discover how to prepare your organization for what’s next.
Ready for Your Next Project?
Half-Day Workshop: Defining the ScopeA communications project can only succeed if goals, roles, and expectations are clearly defined from the start—yet this crucial step is often overlooked. Our half-day Defining the Scope Workshop creates early clarity, prevents misunderstandings, actively involves internal stakeholders, and significantly increases your project’s overall impact.
Are you ready for AI Search?
One-Day Workshop: AI CommunicationIn the age of AI search, PR and media relations are gaining importance, as visibility is created primarily through quality media, websites, and blogs.
Studies show that these channels are central reference sources for AI systems. The one-day AI Communication Workshop helps you review your communication strategy, identify potential, and strategically position content for SEO and AI search.
Our services as a PR agency in Munich – from strategy to implementation
Our solutions for your challenges
-
How Can I Strengthen My Company’s Reputation and Visibility? Corporate CommunicationLearn More
-
How can I ensure employees understand and support our corporate strategy? Strategy CommunicationLearn More
-
How do I build trust and foster acceptance during times of change? Change CommunicationLearn More
-
How do I reach, engage, and retain employees effectively? Internal CommunicationLearn More
-
How can I strengthen the communication skills of our leadership team? Leadership CommunicationLearn More
-
How do I make our sustainability efforts visible—internally and externally? Sustainability CommunicationLearn More
-
How do I protect and enhance my company’s reputation and value? Crisis CommunicationLearn More
-
How do I leverage tools and AI to run my communications department more effectively? Commtech & KILearn More
-
How can I develop leaders and empower communication professionals across the organization? Workshops, Coachings & TrainingsLearn More
Methods for effective communication
A Methodical Path to Impact
As a PR agency focused on strategic communications, we believe that method matters. A structured approach is key to finding the right solutions — systematically, efficiently, and with clarity. Proven frameworks help us analyze complex challenges and shape tailored strategies. They ensure quality, consistency, and impact across all communication efforts—driving results that last. When developing narratives or change stories, we draw on the Golden Circle model by U.S. leadership expert Simon Sinek.
References – Successful projects of our PR agency in Munich
Clients and industries – from mid-sized businesses to large corporations
Reputation Management
ClimatePartner operates in the voluntary carbon market. consense supports the company in its transformation from a label provider to a holistic consulting firm.
Internal Comunication
consense informs employees in the DACH region about current developments and the strategy of the logistics provider, strengthens the role of leaders through targeted leadership communication, and thus fosters identification and engagement.
Employer Branding
For the leading European commercial vehicle manufacturer, we sharpen the employer brand, position the company as an attractive employer – including for young female talent – and manage communication across social media channels.
Reliable Communication
in Times of Change.
Our partnerships
Together with our partner nuwacom, we support our clients in AI-driven content production and distribution, as well as in designing workspaces, workflows, and the automation of editorial processes. Nuwacom is fully GDPR-compliant, adhering to the highest data security standards with hosting in Europe.
Various large language models (LLMs) such as ChatGPT, Perplexity, Gemini, and Claude are currently in a race for leadership in natural language processing. Beyond that, artificial intelligence offers exciting opportunities – not only in terms of content but also in processes. That is why we actively monitor, test, and apply different providers, tools, and platforms to deliver the best and most efficient results.
Our partner, the online marketing agency MADMEN, is an expert in areas including SEO, GAIO (Generative AI Optimization), and performance marketing. Together, we are pleased to share this expertise with our clients through consulting on communication strategies and content creation in times of AI.
With the DECAID Academy, professionals receive regular, cross-disciplinary training in artificial intelligence. As a leading platform for AI education in the communications industry, it actively shapes transformation in the field and enables the effective integration of AI into everyday workflows.
Stronger Together – Our Team and Network
Our team brings together experienced consultants and experts across multiple communication disciplines. All specifically trained in systems thinking.
Meet Our TeamWe know where others excel. So we partner with proven specialists to deliver the best results.
Meet Our Network
Consultant for external and internal Corporate Communications. With a background in communication science and educational psychology, she develops not off-the-shelf solutions, but tailored strategies in corporate communications, media and influencer relations. Hands-on, confident, and globally minded.
Executive Assistant, Office Manager, and the anchor of support for our team and our guests. With organizational talent, warmth, and a listening ear, she ensures that everything runs smoothly in the agency’s daily life – and that everyone feels welcome and at ease.
Expert in external and internal corporate communications, change communications, and leadership communications. As a systemic coach and organizational developer, she analyzes with precision, observes closely, and thinks in new and unconventional ways. Empathetic, analytical, and insightful.
Consultant for external and internal corporate communications, corporate publishing, and strategy and change communications. As an architect and certified systemic coach, she thinks in big contexts, develops creative solutions, and has a sharp eye for detail. Empathetic, reliable, detail-oriented.
Founder and Managing Director of Tina Glasl Kommunikation. For many years, a trusted advisor in crisis prevention, acute crisis communication, and strategic communications. Author, trainer, and lecturer, previously head of a major agency location. Clear, forward-thinking, composed.
