Your Agency for Crisis Prevention in Munich
Crises always strike when least expected. That’s why it has become essential for companies to proactively put the most important safeguards in place for potential crisis scenarios. Crisis prevention gives you a crucial head start when it matters most – and ensures you maintain control of the narrative..
Why is a crisis manual the central instrument of crisis prevention?
A crisis manual is the key management tool for emergencies – it consolidates all relevant information, structures, and processes that need to be activated quickly in the event of a crisis.
Essential components include: the definition of potential crisis scenarios, clear escalation levels, role allocations within the crisis team, process roadmaps, communication approvals, as well as pre-formulated key messages and Q&As. Contact lists for internal and external stakeholders – such as media, authorities, or customers – are also an integral part.
As an agency specializing in crisis prevention, we develop crisis manuals that are tailored to the size and maturity of your organization.
What must a state-of-the-art crisis manual deliver today?
In an increasingly networked, digital world, a crisis manual must do more than map out static processes: it needs to be flexible, securely documented, up to date, and mobile-accessible – ideally maintained digitally, cloud-based, and immediately available to all key stakeholders.
It should also integrate social media and digital communication channels, since today crises often erupt publicly, rapidly, and virally.
A state-of-the-art crisis manual is therefore not just a reaction tool but a strategic instrument for proactive and credible crisis management.
We digitize your crisis manual – giving you greater reliability, transparency, and speed in any emergency.
Many companies lack defined processes, integrated structures, and specialized teams – and with them the necessary preparation for an emergency.Claudia Thaler, Managing Partner consense communications
The 7 elements of effective crisis prevention
1. Crisis Manual & Crisis Guidelines
A central guide with clearly defined procedures, roles, escalation levels, and checklists that can be activated immediately in the event of a crisis. It includes communication pathways, approval processes, templates, and contact lists.
2. Risk & Reputation Analysis
Systematic identification of potential vulnerabilities and critical issues (e.g., product defects, data protection, social media crises, management behavior). The goal: establish an early warning system and prioritize risk areas.
3. Crisis Simulations & Media Trainings
Realistic exercises (e.g., role plays or scenario planning) for communications and crisis teams. They strengthen responsiveness, coordination, and media skills under time pressure.
4. Communication Templates & Messaging Guidelines
Pre-formulated key messages, Q&As, press statements, or internal information formats for typical scenarios. These save valuable time in an emergency and ensure content consistency.
5. Crisis Team & Role Allocation
A defined core team from communications, executive management, legal, HR, IT, etc., with clear responsibilities and decision-making authority. The key question: Who does what – and when?
6. Monitoring & Issue Management
Ongoing observation of traditional and digital channels (media, social media, customer feedback) to identify and assess potential crisis triggers at an early stage.
7. Stakeholder Analysis & Communication Strategy
Thinking ahead: Which audiences need to be addressed in scenario X – and how? A differentiated, target group–oriented communication strategy, including stakeholder mapping, increases both credibility and efficiency.
Your Benefits of Systematic Crisis Prevention
- Respond faster: Predefined processes enable immediate action in an emergency.
- Build trust: Well-prepared communication appears credible and confident.
- Protect reputation: Early detection prevents image damage and public scandals.
- Improve coordination: Crisis plans ensure clear roles and effective internal collaboration.
- Minimize risks: Monitoring and scenario planning help stop escalations early.
- Increase legal certainty: Approved procedures and clearance processes safeguard communication legally.
- Convince stakeholders: Transparency strengthens relationships with all audiences.
