Corporate communications agency based in munich
Digitalization and AI, social media, shifting stakeholder expectations, and evolving societal values have fundamentally transformed the demands on corporate communications.We offer the full spectrum of modern corporate communications, helping you engage your target audiences in meaningful dialogue and unlock the full potential of digital platforms and technologies like AI. The most effective communications happen when they are anchored at the core of your corporate strategy. Our experienced team is here to support you, both strategically and operationally, in implementing impactful internal and external communication initiatives.
Key Questions of Modern Corporate Communication
How does reputation emerge and why is it vital for companies?
Reputation has become a critical asset in corporate leadership. It is shaped by all stakeholders – most notably by the presence and behavior of top executives. A study by Weber Shandwick & KRC Research shows that up to 45% of a company’s reputation is linked to the reputation of its CEO. At the same time, employees share their experiences with corporate culture on platforms like glassdoor and kununu, and candidates voice their impressions of the recruitment process. Marketing campaigns and product communication influence reputation just as much as crises, sensitive situations, or decisions related to corporate social responsibility (CSR).
As a corporate communications agency, we help you build, protect, and manage your company’s reputation, strategically and sustainably.
Why is sustainability essential in modern corporate communication?
Stakeholders increasingly expect companies to demonstrate a clear commitment to environmental and social responsibility, even as recent developments in the U.S. and EU have delayed or rolled back certain regulatory initiatives.
Modern corporate communications integrate sustainability and social responsibility as key dimensions of brand and business strategy, aligned with the principles of Corporate Social Responsibility (CSR). We’re here to support you on this journey.
How can companies effectively prepare for crises?
From public backlash to product recalls, site closures, or data breaches: when your reputation is on the line, we support you as a trusted partner in crisis communication. To us, a crisis is more than a media moment. We help you anticipate scenarios, rehearse critical workflows, and implement digital playbooks, ensuring you're ready to act with clarity and confidence.
How does internal communication build trust and collaboration?
Internal communication plays a vital role within any organization: it shares information, strengthens cross-functional collaboration, and contributes to a vibrant corporate culture. As a connecting force between leadership, managers, and employees, it fosters orientation and trust, especially in times of change. When this dialogue is neglected, uncertainty and frustration grow, putting the success of transformation initiatives and the employer brand at serious risk. We support organizations in using internal communication strategically, to increase transparency, encourage participation, and boost employee satisfaction. The result: a credible employee experience that’s lived from the inside out.
Why is strategy communication critical for business success?
Strategy communication is about showing your stakeholders, above all your employees, where the company is headed and how it plans to get there. In the face of global multi-crises, many organizations are currently adapting their strategies to shifting market conditions. Whether your stakeholders accept and support this new direction largely depends on one factor: can they clearly see the benefit for themselves? That’s why every leader and employee must understand the strategy’s relevance and their own role in making it happen. Successes and milestones are just as important to communicate as clear expectations and next steps. We help you communicate your strategy with clarity, credibility, and a focus on what matters most to your stakeholders.
How is artificial intelligence transforming corporate communication?
AI is a true game changer in corporate communications. It streamlines workflows and enables the targeted distribution of content – tailored to specific audiences and channels. We help you analyze your processes and workflows and automate them with the support of our AI partner, nuwacom.ai. Drawing on our systems thinking expertise, we also support the development of your team or department, ensuring that people, processes, and technology evolve together.
Clarity creates connection.
Understanding inspires.
Corporate communication services at a glance
Reputation management
Competitive and stakeholder analyses
Reputation dimensions based on the RepTrak Model
Communication strategies and campaigns
Audience- and channel-specific messaging
Crisis prevention and positive positioning campaigns
Strategic topic management
Topic identification
Content development
Content strategies
Corporate storytelling
Use of digital platforms
Media relations
External press office (Tier 1 outlets and trade media)
Editorial services (press releases, bylined articles, expert pieces)
Press events
Speaker placements
Trade show communications
LinkedIn communication
Corporate LinkedIn account management
Implementation of corporate design guidelines
Community management
Crisis communication
Ad hoc crisis communication
Crisis simulations and spokesperson trainings
Strategy communication
Master narratives
Executive & strategic presentations
Creative campaigns
Strategy maps
Sustainability communication
Evaluation and KPIs
Definition of qualitative and quantitative KPIs
Management of monitoring providers
Reporting and analysis
Measuring the value of communication (IVC Model)
7 Benefits of Strategic Corporate Communication
- Positioning and protecting your company’s reputation
- Greater resilience in dynamic times
- Stronger visibility and presence for your organization
- Enhanced visibility and presence for your C-level executives
- Effective communication of corporate strategy
- Increased loyalty among employees, customers, and stakeholders
- Targeted support for sales and business development