Your Agency for Positive Communications in Munich
Climate crisis, social inequality, geopolitical tensions: ongoing crises shape our perception and weaken trust, media engagement, and social participation. More and more people experience news fatigue, feel powerless, and withdraw. Those who only communicate problems trigger retreat instead of resonance. Change requires solution-oriented communication that conveys hope, trust, and direction.
Why We Need to Rethink Communications – Beyond the Age of Constant Crisis
Whether it’s global warming, social division, or international conflict – the world is in a permanent state of emergency, with serious consequences for media usage, trust, and civic engagement. Studies show that more and more people experience news fatigue, feel powerless, and withdraw.
Positive communications deliberately set a counterpoint: highlighting what works, offering encouragement instead of paralysis, and providing orientation in a complex world.
For companies, this is a strategic opportunity: those who communicate clearly, credibly, and solution-oriented about sustainable action strengthen their reputation, build trust, and position themselves as active drivers of societal change. We help you shape positive communications effectively and with real impact – with clear strategy, credible content, and journalistic expertise.
Between News Fatigue and Loss of Trust – What Helps Now
The flood of negative news is leading to a growing loss of trust – in media, institutions, and even companies. Many people switch off emotionally, feel helpless, or withdraw completely.
At the same time, many companies are already achieving remarkable progress in sustainability: reducing emissions, making supply chains more transparent, or investing in social responsibility. Yet these advances often remain invisible – out of fear of greenwashing or due to overly cautious communication.
Now is precisely the right moment to take a stand and make progress tangible. Positive communications help make achievements visible – authentically, transparently, and without PR jargon. In doing so, you foster trust, identification, and impact – both internally and externally.
Positive communications don’t just highlight problems – they make solutions visible, create hope, and build trust.Kirsten Gnadl, Expert for Sustainability Communications, consense communications
What Exactly Is Positive Communications – and How Does It Work?
Positive communications is a strategic communications approach based on clarity, appreciation, and solution-oriented messaging. It addresses challenges without dramatizing them – and shifts the focus to what is possible.
In doing so, it builds trust, encourages participation, and increases willingness for dialogue – both internally and externally.
How Can Positive Communications Be Implemented in a Company?
Effective positive communications begin with mindset – and rely on empathy, clear language, and relatable narratives. In practice, this means actively listening, communicating with clarity, making opportunities visible, and sharing progress along the way.
As an agency, we support you with formats, storylines, and training for executives or communications teams.
Why Is Positive Communications Important in Times of Change?
Change often creates uncertainty. Communicating only problems in such phases risks resistance or withdrawal. Positive communications help provide orientation and make the purpose of change understandable.
They strengthen trust, activate employees – and make transformation possible in the first place.
Our Services as an Agency for Positive Communications
Storytelling with Substance
We develop narrative storytelling based on your sustainability strategy – with real achievements, clear messages, and an emotional tone. This creates communications that not only inform but truly connect.
Best Practices Instead of Buzzwords
Together, we identify the flagship examples of your environmental communications – from CO₂ reduction to resource conservation to circular economy. From these examples, we develop content that creates impact and demonstrates: this is where responsibility is truly lived.
Target Audience–Focused Content Strategies
We translate your progress into audience-specific formats – whether for media, stakeholders, internal communications, or social media. Well-founded, fact-based, and always closely aligned with the needs of your audiences.
Internal Engagement & Employee Activation
Sustainable communications start from within: we show you how to involve your team through internal communications – with participation formats, a positive feedback culture, and engaging, authentic messaging.
CEO Communications & Corporate Influencers
Leadership personalities give your message credibility. We strengthen your CEO communications – for example on LinkedIn, in interviews, or keynote speeches – and make sustainability visible as a leadership responsibility.
5 Benefits of Positive Communications
- Build trust through visible, credible sustainability
- Motivate employees and engage them as ambassadors
- Communicate ESG progress clearly and understandably
- Reach stakeholders with solution-oriented communications
- Avoid greenwashing – through real impact and substance
