Your Reputation Management Agency in Munich
In today’s digital world, perceptions can shift in an instant—through negative media coverage, social media backlash, or poor customer reviews. Protect your company’s reputation with proactive reputation management. It strengthens stakeholder trust, builds resilience, and safeguards your business success.
Don’t leave your reputation to chance
As a Munich-based PR agency, we develop strategic reputation management that builds trust, minimizes risk, and secures your position for the long term. We don’t see reputation management as a crisis response tool - but as a comprehensive, forward-looking approach to shaping public perception. Our work is grounded in clearly defined reputation dimensions such as leadership, quality, or innovation. Based on the Hohenheim Reputation Model, we make success measurable and transparent - using OKRs to track impact and progress.
Positive communication: success factor in reputation management
A strong reputation doesn’t begin in times of crisis, it is built through continuous, credible communication. This is where positive communication comes in: it highlights achievements, strengths, and values-based action, creating trust through visibility.
This communicative foundation acts like a shield, it reinforces credibility, expands your room for maneuver in challenging situations, and ensures your organization is anchored in the public consciousness for the right reasons.
“It takes 20 years to build a good reputation - and five minutes to ruin it.”Warren Buffet
Who needs reputation management?
Every organization can benefit from it, whether a start-up, mid-sized company, or global enterprise. Reputation management is especially critical for high-profile brands, publicly listed companies, executive leaders, and organizations with societal impact or public accountability.
What’s the difference between reputation and crisis communication?
Crisis communication is a subdiscipline of reputation management. While crisis communication works predominantley reactive, reputation management focuses on the ongoing, proactive development of a strong and credible public image.
Why should CEOs actively engage in reputation management?
As CEO, you play a central role in shaping your company’s public image. Studies show that up to 45% of a company’s reputation is directly linked to the reputation of its CEO. Your communication, presence, and leadership style are critical to earning and maintaining the trust of customers, investors, and employees alike.
Our reputation management services at a glance
Reputation analysis & monitoring
We analyze how your company is perceived – across media, social platforms, and in reputation audits, to identify strategic opportunities and potential risks.
Strategic positioning
We refine your messaging, develop a credible communication strategy, and advise you on brand identity, values, and leadership positioning.
Crisis prevention & communication
We prepare you professionally for critical situations, with crisis plans, media training, and clear communication when it matters most.
Positive visibility & storytelling
We amplify your strengths – through relevant content, compelling storytelling, and personal branding for CEOs and corporate influencers.
Digital reputation management
We enhance your online reputation through SEO, digital PR, and active community management on platforms like LinkedIn.
Reputation management – your benefits
- Building and strengthening stakeholder trust
- Enhancing competitiveness
- Actively shaping public perception
- Identifying risks early and preventing crises
- Increasing employer attractiveness
- Communicating values, sustainability, and responsibility with credibility
Your dedicated contact for
reputation management
consense communications GmbH (GPRA)