Your agency for HR communication in Munich
Good HR communication is much more than employer branding. It is the strategic lever to attract, retain, and inspire people – at every stage of the employee journey. In times of talent shortages and new work, it is indispensable for companies aiming to successfully and sustainably shape culture, leadership, and transformation.
HR communication as part of strategic corporate communication
HR communication unfolds its full impact when it is consistently aligned with corporate strategy, brand identity, and overall communication. Tone of voice, key messages, and visual design should be applied just as professionally and coherently in HR communication as in external communication.
Whether employer branding, internal campaigns, or leadership communication – employees experience the company anew every day. The clearer and more consistent HR communication is, the more it strengthens trust in the organization and contributes to the employer brand.
Especially in times of change, it is crucial that HR messages are not at odds with official corporate communication – only then can credibility be achieved.
HR communication that truly resonates with employees
Modern HR communication is guided by the needs of employees and actively promotes dialogue. It not only informs but also fosters participation, conveys appreciation, and makes corporate culture tangible. Whether through feedback formats, storytelling, or participatory communication in times of change – what matters most is that employees are heard and included.
Dialogue-oriented HR communication not only strengthens engagement but also plays a decisive role in ensuring that change succeeds, values are lived, and employees feel a deeper sense of identification with the company.
As a communications agency, we help you design your HR communication to be strategic, credible, and impactful.
As a communications consultancy with expertise in HR, internal communication, and change, we offer consulting, strategy, and implementation – all from a single source.Nina Angermann, Managing Partner consense communications
What is HR communication?
HR communication encompasses all strategic and operational communication activities related to HR topics within a company. It guides employees throughout the entire employee journey, fosters transparency, and builds trust.
As the interface between corporate communications, leadership, and organizational culture, HR communication plays a key role in employee retention and in positioning the company as an attractive employer.
What measures are part of HR communication?
HR communication includes a wide range of formats and channels: from onboarding materials and internal newsletters to change communication during reorganizations and leadership briefings, as well as benefits campaigns, feedback formats, and digital events. The goal is to inform, engage, and emotionally connect with employees – tailored to target groups, occasions, and organizational culture.
Why is HR communication important for companies?
HR communication is a central success factor in times of talent shortages, transformation, and hybrid work models. It strengthens cultural cohesion, provides orientation, and makes employer promises tangible in everyday work. As a key element of the employee experience, it plays a decisive role in attracting talent and retaining existing teams over the long term.
Our services for you
Employer Branding & Talent Akquisition
Development of a compelling Employer Value Proposition (EVP)
Concept and execution of recruiting and employer branding campaigns
Tailored social media strategies for HR (LinkedIn, Instagram & more)
Creation of impactful storylines and topics for HR media relations
Placement of your HR themes in leading trade and business media
Storytelling concepts for HR events and formats
Employee Engagement & Retention
Development and rollout of internal campaigns
Narratives that drive cultural transformation and strengthen identification
Concepts that foster dialogue, transparency, and meaningful feedback
Leadership Communications
Communication guidelines & leadership principles
Support in HR-relevant communications (e.g., goal setting, performance reviews, conflict management, organizational transformations)
Communication workshops & toolkits for leaders
Change & Transformation Communications
Communication concepts for reorganizations, new HR systems, and cultural transformation
Targeted process communication tailored to specific audiences
Storytelling that brings new mission statements and HR strategies to life
Engagement formats that actively involve employees in the change process
Crisis Readiness & Sensitive HR Communications
Development of crisis scenarios
Crisis and uncertainty communication strategies
Guidelines for sensitive HR topics (restructuring, site relocations, leadership transitions, workforce reductions)
Executive sparring and advisory for HR leaders
Training programs for managers in sensitive situations
7 Benefits of Strategic HR Communications
- Attract & retain top talent: Strong communication enhances employer appeal and strengthens retention.
- Build trust: Transparency fosters security and long-term loyalty.
- Bring culture to life: Core values become visible and tangible in everyday work.
- Empower leaders: Clear messaging relieves pressure and supports effective leadership.e.
- Boost engagement: Well-informed employees are more motivated and committed.
- Guide transformation: HR communications provide orientation and stability during change.
- Strengthen employer branding: Promises become authentic and credible – inside and out.
