Your Agency for Internal Employer Branding
Many companies are currently hiring less new staff. This makes it all the more important to retain and motivate existing employees through targeted internal employer branding. Especially in times of restructuring, clear and appreciative internal communications build trust and help secure long-term expertise as well as corporate culture.
Employee Retention through internal Employer Branding
At a time when new hires are declining, retaining existing employees takes center stage. Internal employer branding creates a work environment where people feel valued, included, and committed for the long term. Transparent internal communications not only foster trust but also strengthen community and identification with the corporate culture.
Measures such as regular feedback formats, clearly communicated company goals, and visible appreciation help keep employees motivated – even in times of structural change. In this way, employer branding becomes a cornerstone of stability and loyalty.
Internal Employer Branding During Restructuring
Restructuring is challenging for both companies and employees. In such phases, internal employer branding is far more than just an HR tool – it becomes a strategic instrument of corporate communications. Open, timely, and authentic communication about the goals, background, and impact of change reduces uncertainty and prevents rumors.
At the same time, targeted measures such as dialogue formats with leaders or internal information campaigns can strengthen trust in management. This way, even in difficult times, motivation and commitment can be maintained – while positioning the employer brand as a reliable and fair partner.
Strong employer brands grow from within – with values and clear communication.Nina Angermann, Managing Partner consense communications
What is Internal Employer Branding?
Internal employer branding encompasses all measures designed to strengthen the employer brand from within. The goal is to retain and motivate employees and to turn them into ambassadors of the corporate culture – through communication, appreciation, and lived company values.
Why is Internal Employer Branding important?
A strong employer brand increases employee satisfaction, reduces turnover, and strengthens identification with the company. This preserves know-how and motivation – especially valuable in times of talent shortages or when fewer new hires are being made.
What role does Internal Communications play in Employer Branding?
Internal communications are the foundation of employer branding. They create transparency, foster trust, and make company values tangible. Regular, open dialogue engages employees more deeply and has a positive effect on engagement, loyalty, and organizational culture.
Our services for internal Employer Branding
Internal Employer Branding Strategy
We analyze your corporate culture, define core values and messages, and develop tailored measures for your internal target groups.
Your benefit: Clear direction and consistent communication from within.
Concept & Implementation of Internal Campaigns
We design creative, cross-channel formats – from intranet articles and internal newsletters to internal social media campaigns.
Your benefit: Greater visibility of your values and stronger employee identification.
Employee Engagement Programs
We design feedback formats, recognition systems, and interactive events that sustainably boost motivation and retention.
Your benefit: Increased employee satisfaction and loyalty.
Change Communications
We support restructurings, mergers, and cultural transformations with transparent, respectful communications and tailored dialogue formats.
Your benefit: Less uncertainty and greater trust during times of change.
Trainings & Workshops for Leaders
We train executives in internal communications, people management, and employer branding to help them deliver messages with credibility.
Your benefit: Leadership that provides orientation and authentically embodies the employer brand.
