Agency for crisis communication and crisis pr in munich

Crisis communication begins long before the actual crisis - through the analysis of potential risks and sensitive issues. Proactive issue management makes it possible to identify and assess potential areas of conflict at an early stage. Based on crisis scenarios, we develop structured communication plans, crisis manuals, and checklists that ensure swift action when it matters most. Prevention is further strengthened through continuous monitoring of media and social media. Equally important is preparing executives and spokespersons – through media training and clear key messaging – so they can respond quickly and professionally in the event of a crisis.

Not every crisis turns into a scandal, but certain factors significantly increase the risk. Among these so-called scandal factors are lack of transparency, failure to take responsibility, repeated violations, high symbolic value, or incidents affecting vulnerable groups. The response after a crisis becomes public, such as delays, downplaying, “salami tactics,” or shifting blame can also escalate the situation. Media and the public react particularly sensitively to companies that fail to communicate credibly or with empathy. Based on these scandal factors, we raise your team’s awareness and align our strategy accordingly in an acute case.

In a crisis, every minute counts. Our ad hoc crisis communication keeps your company capable of action: in the event of an emergency, our experienced crisis team is available around the clock, developing strategies and coordinating all communication channels. All stakeholder groups—employees, media, customers, partners, and authorities—are taken into account. Key messages are quickly aligned with Legal, HR, and other critical functions, then distributed through the appropriate channels. According to the Crisis Communications Report 2025, companies are increasingly using digital tools and messengers (e.g. MS Teams, Slack) to activate their crisis teams quickly. We recommend fast, digital solutions that are decisive for international communication in times of crisis.

We develop communication strategies that align with your values, corporate culture, and governance. With these guiding principles, you can communicate with integrity and credibility - even in initially unclear situations or complex circumstances. As a long-standing member of GPRA e.V., we are committed to the German Communications Code and provide strategic advice based on the ethical standards of the industry.

Our long-standing experience as an agency for crisis communication and crisis PR shows that many companies lack a sufficient communications infrastructure in times of crisis. We maintain media distribution lists tailored to your target groups and locations. These include news agencies, TV and radio stations, local and business press, as well as trade media. On request, we can supplement your media lists with our contacts and ensure additional reach and visibility through ots distribution network.

In crisis communication, there is a crucial difference: media inquiries from daily newspapers or business outlets are usually coordinated and answered in writing by experienced communications professionals. TV and radio requests, however, are different: here, executives themselves appear in front of the camera or microphone and must deliver messages clearly and convincingly, often under pressure and in the heat of a crisis. We support you with targeted media training that prepares spokespeople methodically and practically for critical or investigative interviews.

Companies whose business models or products are more frequently subject to public criticism benefit from positive communication. We develop campaigns that highlight achievements and values-based actions - your purpose - and enrich the public debate with your themes and perspectives.