Your internal communications agency in Munich

A strategy only delivers impact when it’s understood and embraced across the organization. While decisions are typically made at the executive level, implementation lies with middle management and employees. That’s why strategic internal communication matters: it translates complex strategies into clear, actionable messages and keeps everyone informed on key developments. With deep experience in guiding strategy processes, our internal communications agency ensures that your strategy resonates and gains traction across all levels of the business.

Leaders play a vital role in internal communication. They serve as trusted multipliers - receiving strategic messages and relaying them with credibility to their teams. Effective leadership communication requires three success factors: Messaging tailored to their specific role and audience, early involvement in communication planning through formats like briefings or leadership newsletters and ongoing support through coaching, training, and communication toolkits. We help you build a leadership communications approach that empowers managers to lead with clarity, confidence, and credibility.

Today, up to four generations may coexist in the workplace, each with unique values, expectations, and communication styles. From Baby Boomers to Gen Z, successful internal communication must reflect this diversity. We design communication strategies that foster connection across generational lines, through the right mix of analog and digital formats, customized content, and inclusive messaging. By analyzing communication behaviors, gathering relevant data, and facilitating formats like sounding boards or reverse mentoring, we help you actively shape internal cohesion and ensure smoother generational transitions.

According to a recent study by the German Economic Institute (IW Cologne), 35% of companies plan job cuts in 2025 – in industry as many as 42%. The ongoing multi-crisis is changing the corporate climate: change has become the new normal. The result? High emotional strain, fears about the future, change fatigue, and withdrawal are shaping the mood in many teams. What is needed now is a resilient corporate culture – one that provides orientation, tolerates ambiguity, and remains capable of action even in times of crisis.
Our agency for internal communication supports companies during restructuring, strategy shifts, or transformation – with empathetic, clear, and strategically anchored communication.

Just like customer experience, employee experience aims to create an emotional connection between employees and the company – from the first contact during recruitment to the last day at work. Our internal communication agency supports HR managers in actively improving employee experience. We analyze corporate culture and leadership, develop tailored communication strategies, and design creative campaigns that engage, inspire, and retain employees in the long term.

AI is reshaping internal communication: from personalized content and early sentiment detection to smarter processes with chatbots and automated text. We help you identify meaningful use cases to enhance corporate communications and guide implementation with change communication.

Town hall meetings create transparency, strengthen trust in leadership, and foster dialogue with employees – especially in times of change, growth, or uncertainty. As specialists in internal communication, we support you in the design, facilitation, and follow-up of your town hall formats – whether in-person, digital, or hybrid.

Change is now part of everyday business life – whether through restructuring, digital transformation, culture change or new leadership models. Studies such as those by BEYOND and fischerAppelt show that internal communication must actively strengthen employees’ readiness for change. As an agency for internal and change communication, we support organizations in transformation processes – with clear analyses, targeted change stories and creative communication campaigns.

The Smart Brevity approach originates in journalism and is now widely applied in corporate communication. Its goal is to deliver content with radical clarity – short, impactful and highly relevant. The motto: less is more, with maximum impact. Instead of lengthy texts, Smart Brevity focuses on clear messages, structured information (e.g. bullet points) and a recipient-centered perspective. In internal communication, this method reduces cognitive overload while increasing attention and willingness to read.