Your agency for content marketing & storytelling
Great content marketing thrives on storytelling: instead of delivering mere product information, we tell stories that engage your audience emotionally and build lasting connections. With strategically crafted content, we strengthen your brand, build trust, and ensure that your messages stay top of mind - online and offline.
More reach through data-driven content marketing
Data is the key to precise content planning. Using analytics tools, we identify the topics, formats, and channels that truly resonate with your target audience. This leads not only to relevant blog posts and whitepapers, but also to social media stories and videos that spark genuine interest.
Through A/B testing, user surveys, and SEO analysis, we continuously optimize headlines, keywords, and posting times. Studies show that companies using data-driven content marketing can increase their conversion rates by up to 30%. As a result, you gain not only more traffic, but also qualified leads who engage more deeply with your brand message.
Emotional impact through storytelling formats
Successful storytelling blends facts with emotional narratives. Whether it’s a customer case as a mini-documentary, a founder interview on a podcast, or an empathetic employee feature, stories convey values and create closeness. Key elements include a clear protagonist, a conflict, and a positive resolution that reinforces the message.
A study in the Harvard Business Review shows that messages delivered through stories are up to 22 times more memorable than plain facts. This makes storytelling not only a driver of attention but also a lasting tool for customer loyalty: your audience retells the story—becoming brand ambassadors themselves.
Content marketing without storytelling is just information – with storytelling, it becomes inspiration.Nina Angermann, Managing Partner consense communications
Why is storytelling important in content marketing?
Storytelling evokes emotions, builds trust, and strengthens brand loyalty. It makes messages more memorable and ensures that content is shared more frequently – both across social media and through personal networks.
Who benefits from content marketing with storytelling?
Content marketing with storytelling is especially valuable for companies that want to strengthen their brand, reach new target audiences, or make complex topics easier to understand. Storytelling creates closeness, fosters identification, and supports long-term business success.
How is the success of content marketing measured?
The success of content marketing can be tracked through clearly defined KPIs such as reach, engagement rate, time on page, leads, and conversions. Storytelling proves particularly powerful when these metrics show consistent growth over time and when brand perception improves as a result.
Content marketing & storytelling – our services
Content strategy development
We analyze target audiences, channels, and market trends to design content strategies that deliver your brand message with clarity and impact.
Storytelling concepts & narrative design
We create emotional brand stories with a clear structure and strong recognition value – from the core message all the way to multimedia execution.
Creation of high-impact content
Whether blog articles, social media posts, whitepapers, videos, or podcasts – we produce content that informs, inspires, and drives engagement.
Multichannel campaign management
We plan, manage, and optimize cross-channel campaigns to place your content where it achieves the greatest impact.
Performance analysis & content optimization
We measure reach, engagement, and conversions, derive targeted actions, and continuously optimize for maximum success.
5 benefits of content marketing & storytelling
- Consistent customer journey: aligned communication across all touchpoints.
- Cross-channel communication: coordinated messaging across all relevant platforms.
- Greater reach: targeted content on the right channels for maximum visibility.
- Meeting rising customer expectations: delivering relevant content for evolving needs.
- Long-term customer loyalty: continuous presence and added value build trust.
