Strategic communications agency in Munich

As a strategic communications agency, we focus on turning strategies into momentum within organizations. We bring PowerPoint decks to life with compelling narratives and ensure strategic messaging resonates - by taking a systemic perspective on both structure and people. We ask the right questions, help shape the answers, and stay involved until all essential inputs for successful strategy communication are in place. The earlier we’re brought into the process, the better the outcome.

According to Gartner, more than 50% of organizations struggle to implement their strategies effectively. Key success factors, besides a clear strategy itself, include solid planning, clearly assigned responsibilities, and sufficient time, budget, and staffing. Ensure that whoever owns strategy communication in your company, whether it's the Transformation Office, Corporate Communications, or HR, has the resources they need to succeed. As your strategy communication partner, we bring strategic thinking, editorial sharpness, and creative energy to your team.

To ensure successful implementation, stakeholders need to understand the strategy—and support it. According to a study by EY-Parthenon, more companies are now involving employees in the strategy development process. Three out of four respondents also consider stakeholder dialogue a critical factor. In practice, it pays off to identify relevant groups early and involve them in a staged rollout process. We help you map key audiences and engage them in shaping the communication strategy from the start.

A powerful master story and sharp key messages are the foundation of impactful strategy communication. They make complex content easier to understand, more relatable - and repeatable across all channels, audiences, and leadership levels. We use the Golden Circle methodology to craft a compelling narrative around your strategy, one that explains not only what is changing, but why and how. A strong story creates emotional connection, direction, and a sense of belonging. Key messages translate strategic goals into clear, concise language tailored to specific audiences. They ensure consistency, reduce ambiguity, and help embed strategic content effectively throughout the organization.

Next step? We translate your master story and key messages into creative communication campaigns or strategic roadmaps.

Cascade communication plays a pivotal role in strategy communication. We rely on a clear, top-down flow - from the executive level through middle management to every employee across the organization. This structured approach ensures that strategic content reaches everyone, whether they work in administration, production, or at international locations. Our focus: empowering middle managers to communicate the strategy clearly, consistently, and with confidence within their teams.

Strategy isn’t a one-time announcement: it’s a journey. Process communication supports this journey over time: it makes progress visible, explains milestones, assigns ownership, and fosters dialogue with key stakeholders. The result? Greater understanding of the bigger picture and stronger buy-in for the path ahead. Transparent. Consistent. Ongoing.