Your Agency for Strategie Topic Management
Attention is good — but directing the right attention to the right issue at the right time is the true art of corporate communication. Topics that are strategically placed shape perception, build trust, and position organizations and individuals as true thought leaders. That’s why strategic topic management is the foundation of successful positioning and brand leadership.
Greater visibility in an overloaded information landscape
The news cycle has never been louder, faster, or more crowded. Every day, thousands of messages compete for attention, yet only a few truly break through. For companies, the challenge is clear: staying visible, relevant, and credible amid the noise. The solution? Strategic communication. With relevant issues, clear messaging, and a well-structured communications strategy, you can create orientation and build lasting trust. We help you identify, prioritize, and position your topics in a way that resonates with your target audiences.
Agenda Setting: Shaping the media conversation
Strategic communication is about more than sending messages, it's about shaping public discourse and setting meaningful impulses. This principle is known as agenda setting: it's not about influencing what people think, but rather what they think about. Those who succeed in placing a topic early in the public arena gain a decisive visibility advantage. We support you in developing a clear and structured content agenda, to ensure your topics reach the right audiences at the right time.
Strategic topic management means spotting communication opportunities before anyone else does.Nina Angermann, Managing Partner consense communications
What role does a corporate newsroom play in topic management?
Strategic topic management provides the content foundation for a modern corporate newsroom. It defines which topics are relevant, how they are prioritized, and through which channels they should be communicated. The newsroom translates this strategy into efficient processes and cross-channel execution; ensuring consistent, coordinated communication across departments and audiences, both internally and externally.
What's the difference between topic management and issue management?
Strategic topic management focuses on the deliberate planning and placement of relevant content to position a company in the long term. It’s a proactive approach, aimed at building reputation and establishing thought leadership. Issue management, by contrast, deals with critical or potentially critical topics that must be identified early and actively managed with the goal of minimizing reputational risk. We combine both approaches into a holistic communication strategy tailored to your organization’s needs.
Our services in strategic topic management
Strategic analysis
Together, we identify topics that support your goals, positioning, and target audiences: fact-based, forward-looking, and aligned with the broader societal context.
Topic development & prioritization
We identify key issue areas, assess their relevance and potential for resonance, and develop a robust, future-proof topic architecture.
Narratives & content strategy
We develop overarching core narratives, structure key messages and storylines, and ensure consistency and recognition across all channels.
Editorial & campaign planning
We organize topics into a coordinated roadmap, whether for social media, media relations, or internal communication.
Agenda setting & topic placement
We place your topics where they generate real impact, through media outreach, expert articles, interviews, speaking opportunities, and LinkedIn strategies.
Tools & digital platforms
We advise you on using digital platforms that enable you to manage and distribute your topics effectively: across departments, channels, and target audiences.
Monitoring & evaluation
We measure impact - based on media coverage, stakeholder feedback, and digital KPIs - and adjust content or timing accordingly.
Benefits of strategic topic management
- Setting clear priorities and focus in communication
- Shaping expert and societal debates
- Delivering relevant messages with consistency
- Using budgets and team resources more effectively
- Actively building and managing reputation
