Introduce AI successfully with change communication in your company
The introduction of artificial intelligence is more than an IT project – it fundamentally changes structures, roles, and corporate cultures. Change communication fosters acceptance and effectiveness.AI offers diverse potential: It automates processes in production, marketing, administration, and HR, improves decision-making, and creates space for innovation. Yet with the technology comes change: business models, roles, and decision-making paths evolve. Employees experience uncertainty, while leaders need guidance. As specialists in change communication, we focus on people and organizations. We encourage participation, strengthen leadership, and support employees throughout the transformation.
AI Projects Need More Than Tech: Communication Is Key
Our own AI experience – we live what we communicate
In our work, we use AI purposefully and responsibly – as a tool to achieve better results for our clients. Whether in analysis, content development, or strategic planning: AI supports our teams in working faster and more precisely, generating creative impulses, and identifying complex interconnections.
What matters most: people remain at the center. For us, AI is not an end in itself but an intelligent tool to enhance our capabilities – enabling more quality, flexibility, and tailored solutions. Within our secure, agency-internal AI space based on the nuwacom.ai platform, as well as our corporate account with OpenAI, we ensure that all client data is handled confidentially and that every process complies with ethical and data protection standards.
This creates true synergy: combining technical efficiency, editorial excellence, and strategic foresight – delivering real value and tangible benefits for our clients.
Engage people – create trust and lasting acceptance
The successful introduction of AI starts with the people in the company. Those who involve employees and employee representatives at an early stage create transparency, trust, and acceptance. It is important to explain how the systems work in a comprehensible way – only then will decisions be perceived as fair and meaningful. Concerns about data protection, surveillance, or changes to jobs must be addressed openly. Solutions such as ethical guidelines or works agreements provide clarity – and make it possible to shape change together.
Strengthen competence – systematic AI training
For artificial intelligence to create real value in companies, it takes more than technology – it takes people who understand it and apply it responsibly. We support organizations in systematically assessing the skill level of their employees and in developing tailored qualification programs. These trainings cover technical fundamentals as well as ethical, legal, and practical aspects – from AI basics to specialized use cases.
Since 2025, employers in the EU have also been legally required to actively foster and document their employees’ AI competencies. We help turn this obligation into real added value: with customized formats, modular learning paths, clear communication, and motivating knowledge transfer. Whether through interactive trainings, e-learning, how-to videos, or in-person workshops – we prepare teams for a confident, responsible, and reflective use of AI in their daily work.
Redefine tasks – make work future-ready
AI is reshaping job profiles – existing roles evolve while new ones emerge. To ensure employees feel secure, companies need retraining, guidance, and open dialogue. With well-designed human–machine collaboration, supported by pilot projects and feedback formats, organizations can build productive ways of working and make their structures future-ready.
Evaluate impact – shape AI introduction as continuous learning
Der Einsatz von KI endet nicht mit der technischen Umsetzung. Um Wirkung, Akzeptanz und Produktivität zu sichern, begleiten wir die Einführung kontinuierlich: mit Feedbackschleifen, KPI-basiertem Monitoring und praxisnaher Evaluation. Mitarbeitende bringen wertvolle Erfahrungswerte ein – die wir systematisch nutzen, um Prozesse, Kommunikation und Organisation zu verbessern. So wird KI zum lernenden System – auch auf menschlicher Ebene.
Ensure clarity – legally sound and ethically responsible
Ob DSGVO, AI Act oder interne Leitlinien – der rechtliche und ethische Rahmen für den KI-Einsatz muss klar definiert sein. Wir unterstützen Unternehmen dabei, Compliance-Vorgaben sicher umzusetzen und gleichzeitig Vertrauen durch verantwortungsvolle Kommunikation zu stärken. So wird KI nicht nur rechtskonform, sondern auch gesellschaftlich anschlussfähig eingeführt.
"The greatest danger in times of turbulence is not the turbulence itself, but to act with yesterday’s logic" – Peter Drucker
Our Services in AI Implementations
Kick-off and Project set-up
Together we define clear goals for AI implementation, assign roles within the change team, and establish transparent processes – creating the foundation for project success.
Understanding and Engagement
We analyze structures, identify key stakeholders, and actively involve employees – for example through surveys, sounding boards, or AI ambassadors as multipliers.
Developing Story and Strategy
With a clear change story (e.g. based on the Golden Circle), we make the opportunities and benefits of AI tangible. Building on this, we design a communication strategy with audience-specific messages and formats.
Dialogue Formats and Trainings
We deliver a comprehensive package of measures – from kick-offs, how-tos, and hackathons to external training programs through the DECAID Academy.
Strengthening Leadership and Measuring Impact
Through trainings and guidelines, leaders are empowered to actively shape change. At the same time, we measure communication impact, gather feedback, and adapt measures flexibly.
What Does Change Communication Achieve in AI Implementation?
- Unlock the potential of AI
- Fostering trust and acceptance of AI
- Qualifying employees for working with AI
- Define new leadership roles
- Ensure development through monitoring and feedback
- Increase efficiency by involving external expertise
- Save costs