Workshop: Media Relations

Press Relations Workshop Munich: Position Your Company Strategically in the Media

Successful press relations don't start with a press release – they start with clear positioning: identifying topics, sharpening key messages, and targeting the right media. This is exactly where our half-day workshop comes in. It lays the foundation for effective media relations, delivers proven methods, and shows you how to make your company visible and relevant to journalists – whether for trade media, daily press, or digital formats.

How well is your company prepared for media inquiries?

In our half-day Press Relations Workshop, you will learn what effective media relations require, how to identify relevant topics and opportunities, and how to develop a communication strategy that convinces journalists – whether you are building regular press relations or seeking targeted coverage for specific topics.

Who is the workshop for?

  • C-Level from mid-sized and small companys
  • Executives responsible for Corporate Communications
  • Executive responsible for Marketing
You will learn:
  • How to plan press relations systematically
  • How to identify relevant topics for your press relations
  • What media expect from professional press relations today
  • How to implement press relations effectively – in-house or with a PR agency
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What content is covered in the workshop?

1.
Project Goal

Precise definition of the desired outcome, setting measurable success metrics, scoping the project, and aligning it with time and budget parameters.

2.
Processes

Clear description of workflows, responsibilities, and interfaces, along with the definition of communication and decision-making paths.

3.
Project Team

Selection of required expertise, clear assignment of roles and responsibilities, and consideration of collaboration, motivation, and availability of team members.

Do you have questions or would you like personal advice?
Schedule your free consultation now.