Our approach
Goals
Making purpose and employer branding strategy tangible for target groups
Position MAN as an attractive employer, especially for women
Support corporate communications, HR, and recruiting
Measures
Management and operation of MAN’s career social media channels on Instagram and Facebook
Concept and management of paid campaigns in the recruiting space
Editorial and operational content creation (photo, video, text, design), including reporting
KPI-based analysis to measure success and identify optimization potential
Community management, including handling of critical comments
Results
Campaign reach: Within one year, the average reach increased to 350,000 social media users.
The share of the female target group on MAN’s career channels rose from 5 to 25 percent.
Recruiting goals were successfully achieved through cross-media campaigns (e.g., filling Young Professionals positions).
Content that convinces
We create content that conveys values and inspires target audiences.
Employer branding with measurable impact
Our communication work for MAN Truck & Bus SE clearly demonstrates how strategic employer branding delivers results.
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Best regards,
Claudia Thaler