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Amazon

Data-driven internal communication

Amazon is one of the world’s largest technology and retail companies - employing tens of thousands of people across a wide range of business areas in Germany alone.

Amazon’s rapid growth and its expansion with AWS, Prime, and Music have made internal communication a key success factor. At the core are the Leadership Principles and the Day One culture, which form the foundation of its corporate culture. Our data-driven communication is guided by KPIs and insights, strengthens employee engagement, and supports town hall meetings, industry events such as Black Friday, as well as campaigns on diversity and inclusion.

Our approach

Goals

  • Inform about corporate strategy and current developments

  • Corporate messaging: Develop core messages for different target groups

  • Position the leadership team

  • Advance internal communication based on KPIs

  • Internal employer branding: Strengthen identification and engagement

Measures

  • Communication strategy and action planning based on KPIs

  • Editorial and distribution of weekly newsletters (international audience)

  • Leadership communication: Speeches and presentations for internal events

  • Internal campaigns: Text and video content for various occasions

  • Planning and support for employee events (town halls)

Results
  • Consistent alignment of internal communication with employee needs

  • Concise core messages that provide orientation and foster identification

  • High-quality content, campaigns, and presentations that strengthen internal events and promote dialogue between management and employees

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Internal events

For the annual All-DACH employee event, we develop speeches and presentations and provide on-site support for implementation.

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Internal campaigns

consense designed the internal “Bike to Work” campaign, created the intranet content, and evaluated its success based on clear KPIs.

Contact us

Nina Angermann Managing Partner

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Thank you for reaching out to us!

We truly appreciate your interest and will get back to you personally as soon as possible.

Best regards,
Nina Angermann