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ClimatePartner

Reputation management and Positive Communication

ClimatePartner bietet Unternehmen ganzheitliche Lösungen, ihre CO₂-Emissionen zu berechnen, zu reduzieren und durch die Finanzierung zertifizierter Klimaschutzprojekte auszugleichen.

ClimatePartner begann 2006 als Anbieter von Klimalabels. In den frühen 2020er-Jahren sah sich das Unternehmen wachsender Kritik von Verbraucher:innen und Umweltverbänden ausgesetzt, die mehr Transparenz forderten. Parallel dazu brachte die EU erste Gesetzesinitiativen wie die „Green Claims“-Richtlinie auf den Weg. Die mediale Berichterstattung über ClimatePartner wurde zunehmend kritischer – häufig ohne zu berücksichtigen, dass das Unternehmen sein Geschäftsmodell bereits weiterentwickelt hatte.

Our approach

Goals

  • Establish processes and structures for corporate communications

  • Regain narrative control over key topics and the business model

  • Enrich the public debate with own perspectives (positive communication, agenda setting)

  • Be well prepared for potential crises

Measures

  • Communication aligned with corporate strategy and the public agenda

  • Direct engagement with key media and targeted topic pitching

  • Media newsletter featuring background articles and references to scientific studies, EU policy, and climate protection projects

  • Media monitoring and analysis

Results

  • Significant reduction of critical media coverage

  • Positive feedback from journalists on current contexts and background of the complex voluntary carbon market

Reputation management meets corporate branding

All communication activities were implemented based on the company’s distinctive look & feel – ensuring strong recognition.

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© Climate Partner

Media newsletter

Editorial development and distribution of monthly newsletters to editorial offices: agenda setting, positive communication, and CEO positioning.

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Agenda setting with infographics

Climate protection facts creatively visualized and provided to editorial teams on relevant occasions.

Contact us

Nina Angermann Managing Partner

Are you looking for a partner for your next project? We’ll be happy to advise you!

Thank you for reaching out to us!

We truly appreciate your interest and will get back to you personally as soon as possible.

Best regards,
Nina Angermann