PR-Agentur München
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ClimatePartner

Reputation management and Positive Communication

ClimatePartner provides companies with comprehensive solutions to calculate, reduce, and offset their CO₂ emissions by financing certified climate protection projects.

ClimatePartner began in 2006 as a provider of climate labels. In the early 2020s, the company faced growing criticism from consumers and environmental groups calling for greater transparency. At the same time, the EU introduced initial legislative initiatives such as the Green Claims Directive. Media coverage of ClimatePartner became increasingly critical, often overlooking the fact that the company had already evolved its business model.

Our approach

Goals

  • Establish processes and structures for corporate communications

  • Regain narrative control over key topics and the business model

  • Enrich the public debate with own perspectives (positive communication, agenda setting)

  • Be well prepared for potential crises

Measures

  • Communication aligned with corporate strategy and the public agenda

  • Direct engagement with key media and targeted topic pitching

  • Media newsletter featuring background articles and references to scientific studies, EU policy, and climate protection projects

  • Media monitoring and analysis

Results

  • Significant reduction of critical media coverage

  • Positive feedback from journalists on current contexts and background of the complex voluntary carbon market

Reputation management meets corporate branding

All communication activities were implemented based on the company’s distinctive look & feel – ensuring strong recognition.

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© Climate Partner

Media newsletter

Editorial development and distribution of monthly newsletters to editorial offices: agenda setting, positive communication, and CEO positioning.

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Agenda setting with infographics

Climate protection facts creatively visualized and provided to editorial teams on relevant occasions.

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Contact us

Nina Angermann Managing Partner

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We truly appreciate your interest and will get back to you personally as soon as possible.

Best regards,
Nina Angermann