PR-Agentur München
Gore-Externe-Kommunikation-Headerbild
© W. L. Gore & Associates
W. L. Gore & Associates

Communicate innovation, reach decision-makers

W. L. Gore & Associates is recognized as a global leader in innovative performance materials, providing solutions that meet the highest standards in workwear and protective apparel.

The Marke GORE-TEX business unit develops innovative materials and textile systems for first responders, the military, police, fire services, and industry. Its products deliver scientifically proven protection against extreme weather, hazardous liquids, and heat - while ensuring superior comfort and long-lasting durability. In close collaboration with manufacturers, authorities, and institutions, the business creates practical solutions tailored to the most demanding operating conditions.

Our approach

Goals

  • Increase brand awareness among decision-makers in the procurement of protective workwear and footwear

  • Present innovations from the business unit to the professional community

  • Strengthen market leadership through media presence in trade press

  • Support sales

Measures

  • Advisory on agenda setting and innovation communication

  • Building and maintaining relationships with trade media and influencers

  • Trade fair communication, including around A+A, the world’s leading trade show

  • Products tested in practice-oriented live events: invitation and on-site support of key journalists

  • Development and placement of thought-leadership articles and expert interviews

Results

  • Continuous presence in key trade media covering fire services, military, emergency responders, police, and occupational safety

  • Technology leadership reinforced through media coverage, sharpening reputation

  • High level of recognition within the professional community

Gore-Externe Kommunikation-Sliderbild1
© W. L. Gore & Associates

Bringing innovation to life

At the European Firefighter Media Event, trade journalists from across Europe experienced Gore technologies for firefighting and technical rescue first-hand - in the burn container and on the training course.

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© W. L. Gore & Associates

Trade fair communication: experts and media in dialogue

At leading industry events such as Interschutz, the world’s flagship trade fair for rescue services, fire and disaster protection, and safety, we connect Gore experts with key trade media.

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© W. L. Gore & Associates

Technology storytelling

Through storytelling and targeted topic pitching, we place technology news, thought-leadership articles, and interviews in trade media covering occupational safety, firefighting, emergency services, police, and the military.

What I value about consense: reliability, a strong network, and clear, solution-oriented collaboration. At Marke GORE-TEX, lasting protection, uncompromising quality, and scientifically proven responsible performance matter most – and consense shares this understanding, translating it into precise communication that makes them truly valuable to us.
Norbert Selle, Public Relations | Marke GORE-TEX

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Nina Angermann Managing Partner

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Nina Angermann