PR-Agentur München
copa data fachliche Kommunikation
COPA-DATA GmbH

External Communication in Industrial Automation

COPA-DATA is an independent software company driving the digitalization of the manufacturing and energy industries. consense supports the Salzburg-based family business with external communication, positioning its experts as thought leaders in the industry.

The Salzburg-based software company COPA-DATA has grown significantly in recent years and is now among the leading providers of industrial automation and digitalization solutions for manufacturing and energy systems. With its zenon platform, COPA-DATA is driving efficient automation and smart data utilization worldwide. For nearly a decade, consense has supported the company in Germany with thought-leadership communication and targeted media relations, making its innovations visible.

Our approach

Goals

  • Inform relevant stakeholders about the growth strategy

  • Increase brand awareness across industries

  • Position experts as industry thought leaders

  • Support sales

Measures

  • Strategic topic management

  • Communication strategy and annual planning

  • Media relations: press releases, interviews, trade articles, success stories

  • Trade fair communication around SPS (Smart Production Solutions), Nuremberg

  • Media monitoring and clipping reports

Results

  • Demonstrable strengthening of sales

  • Trusted media relationships with key outlets

  • Consistent visibility in relevant trade media

 

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Nina Angermann Managing Partner

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Nina Angermann