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WillisTowersWatson

External and internal communication

Willis Towers Watson (NASDAQ: WTW) is a leading global advisory, specializing in risk, retirement, and health solutions.

WTW has strategically realigned its business and reinforced its position as a leading global advisory firm. The focus lies on core business, digital innovation, and targeted acquisitions. Since 2017, we have strengthened market presence through media relations in Tier 1 and trade outlets. At the same time, internal communications have been more closely tailored to the needs of employees in Germany, fostering lasting trust and engagement.

Our approach

Goals

  • Foster acceptance and trust among key stakeholders (employees, clients, partners, investors)

  • Strengthen reputation through storytelling

  • Develop communication strategy and roll-out planning

Measures

  • Stakeholder analysis

  • Master story with key messages and Q&As

  • Design of change concept and claim

  • Internal communication: change website, video, giveaways, speeches, presentations

  • External communication: press release, interviews

  • Advisory on process communication

Results

  • Employees responded to the changes with acceptance, motivation, and strengthened team spirit

  • Demonstrably low turnover rate

  • Positioning of the founders and new executives as key players generated positive industry resonance

 

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Strategic topic positioning

We transform complex content into compelling narratives, secure WTW’s presence in leading media through high-impact studies and expert commentary and embed strategic themes sustainably on the public and industry agenda.

We have been working successfully with consense for almost ten years – from strategic consulting to implementation. During this time, consense has proven to be a reliable partner that approaches our complex issues with great commitment and depth. The consultants at consense have an excellent network within our company and reliably deliver high-quality results. We look forward to continuing our collaboration.
Reiner Jung, Head of Marketing Health, Wealth & Career for Western Europe, Willis Towers Watson

Contact us

Nina Angermann Managing Partner

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Best regards,
Nina Angermann