PR-Agentur München
Giesecke Devrient-Employer Branding-Headerbild
© Giesecke+Devrient
Giesecke+Devrient GmbH

Launch communication for a global social intranet

Giesecke+Devrient is a globally leading Security & Tech company headquartered in Munich, providing solutions for secure payments, identities, connectivity, and digital infrastructures.

For the launch of the new global social intranet, we developed a target group–specific introduction campaign with clear messaging and diverse formats. Cultural nuances were deliberately taken into account to foster local acceptance of the campaign, which was driven from the German headquarters. Content was deployed across multiple channels – from screens in cafeterias and posters to flyers and a CEO video on launch day. In parallel, we supported the internal communications team both editorially and on-site with our consultants.

Our approach

Goals

  • Create awareness and curiosity for the new social intranet

  • Motivate employees worldwide to participate

  • Communicate relevant content and features in an accessible way

  • Strengthen internal communications sustainably

Measures

  • Development of creative concept, claim, key messages, and formats

  • Multi-channel campaign (screens, posters, flyers, video, mailings)

  • Editorial content creation (German/English)

  • Presentations, infographics, one-pagers, and newsletters

Results

  • High participation and positive feedback at launch

  • Strong increase in social intranet usage

  • Sustainable establishment as a central communication channel

  • Strengthened internal networking and dialogue culture

Giesecke Devrient-Employer Branding-Sliderbild1
© Giesecke+Devrient

Internal communication design

Design assets for the international promotion of the exchange format "Work Date"

Giesecke Devrient-Employer Branding-Sliderbild2
© Giesecke+Devrient

Print materials internal/external

Employer branding flyer for apprenticeship fairs as well as G+D corporate presentation and brochure.

Similar projects

Contact us

Nina Angermann Managing Partner

Are you looking for a partner for your next project? We’ll be happy to advise you!

Thank you for reaching out to us!

We truly appreciate your interest and will get back to you personally as soon as possible.

Best regards,
Nina Angermann