PR-Agentur München
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RUAG Aerospace

Successfully implementing a new compensation model

RUAG Aerospace is a certified maintenance, production, and development organization for civil and military aircraft.

RUAG Aerospace introduced a new performance-based compensation model. We designed an integrated, target group–specific communication campaign with a master story, key messages, and Q&As – focused, clear, and dialogue-driven. Through cascade communication, content was delivered in various formats – from posters and flyers to employee letters and a presentation for the staff assembly. Implementation was completed within just two months.

Our approach

Goals

  • Inform employees about the new compensation model

  • Build understanding and acceptance for the changes

  • Ensure target group–oriented communication

  • Enable dialogue and feedback

Measures

  • Application of change communication methods, e.g., stakeholder mapping

  • Development of master story, key messages, and Q&As

  • Design of an integrated, multi-channel communication campaign

  • Cascade communication with posters, flyers, employee letters, and presentations

  • Concept and facilitation of a town hall meeting

Results

  • High reach and clarity in employee communication

  • Accelerated acceptance of the new compensation model

  • Unified, consistent messaging across all channels

  • Efficient implementation within a short timeframe

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Bildrechte: Canva

Internal campaigns

Digital media kits and comprehensive information for employees on the new compensation model.

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Contact us

Nina Angermann Managing Partner

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Best regards,
Nina Angermann