Our approach
Goals
Development of a clear, authentic employer positioning
Strengthen internal communication and increase employee identification
Targeted outreach and recruitment of skilled professionals
Measures
Competitive, target group & image analysis as the strategic foundation
Workshops and sounding boards with employees, HR & management
Development of a defined employee story
Refining of corporate values and integration into communication and daily work life
Content and visual redesign of the career site and job postings for credible positioning
Results
Employees actively speak about the company’s values in everyday work and meetings
The career page provides authentic insights into the team and generates more qualified applications.
New applicants cite the corporate culture as a key reason for applying.
Holistic employer branding campaign
The poster motifs are an example of how message, tone, and candidate experience are seamlessly integrated across channels to tangibly increase employer attractiveness.
Communication that shapes culture
We supported Formycon in not only strengthening its values and identity, but also making them tangible in everyday work and recruiting.
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Best regards,
Claudia Thaler