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Formycon

Employer branding in times of rapid growth

Formycon is a leading developer of high-quality biosimilars, headquartered in the biotech cluster of Martinsried near Munich.

After rapid growth during the COVID period, the corporate culture was positive but not clearly defined. Without a visible employer positioning, values and promises remained difficult to grasp for both employees and applicants. In addition, internal communication had to be adapted to the hybrid work culture post-COVID. The challenge: Sharpen Formycon’s identity and make it visible as an attractive employer.

Our approach

Goals

  • Development of a clear, authentic employer positioning

  • Strengthen internal communication and increase employee identification

  • Targeted outreach and recruitment of skilled professionals

Measures

  • Competitive, target group & image analysis as the strategic foundation

  • Workshops and sounding boards with employees, HR & management

  • Development of a defined employee story

  • Refining of corporate values and integration into communication and daily work life

  • Content and visual redesign of the career site and job postings for credible positioning

Results

  • Employees actively speak about the company’s values in everyday work and meetings

  • The career page provides authentic insights into the team and generates more qualified applications.

  • New applicants cite the corporate culture as a key reason for applying.

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© Formycon

Holistic employer branding campaign

The poster motifs are an example of how message, tone, and candidate experience are seamlessly integrated across channels to tangibly increase employer attractiveness.

Formycon-Employer Branding-Sliderbild2
© Formycon

Communication that shapes culture

We supported Formycon in not only strengthening its values and identity, but also making them tangible in everyday work and recruiting.

Contact us

Nina Angermann Managing Partner

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Best regards,
Claudia Thaler